Smarter dealmaking

FirstCapital is an international investment bank headquartered in London with offices in Dublin and Silicon Valley.

They work primarily with high-growth European technology companies on deals typically valued between $50m to $500m.

Adding value.

A new brand for FirstCapital.

Tilt Digital created a new brand for FirstCapital using the idea of connecting clients together by delivering successful deal making and smarter connections. The graphic device created symbolises the added value FirstCapital bring to both parties.

Using a serious yet modern colour palette, alongside traditional typography and iconography, a new identity was created for FirstCapital that portrays their core values of trust and collaboration, knowledge and experience.

Planning and creative.

Our wireframe process ensured that specific user journeys were tested and scrutinised, allowing information to be presented in a logical and streamlined manner, this then gave FirstCapital the opportunity to feedback and give input on how their new website was going to be structured

Responsive and content managed.

FirstCapital’s website is designed around moving imagery and sleek iconography, elevating the brand and bringing it to life, encouraging maximum user engagement. The website’s functionality included a ‘Smarter Thinking’ hub, where FirstCapital could post topical information in the form of case studies, press releases, news articles and thought leadership pieces. A careers section was also implemented along with the ability for FirstCapital to showcase all of their deals in a filtered list.

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